Dick Chavez: Rule Hard Cycles

Born and raised in the Midwest cornfields


Care to take a moment to tell everyone a little about yourself and Rule Hard Cycles?                                                                                                                                  I’m Dick Chavez, Born and raised in the Midwest cornfields, I love motorcycles, and I am the owner of Rule Hard Cycles. I have been riding motorcycles since I was a little kid. Dirtbikes and woods riding is how it all started but as I grew up and my interest in building things grew I got into building custom bikes. I started out about 8 years ago with nothing but a love for bikes and an interest in fabrication. I luckily landed a job that allowed me to learn a lot of fabrication skills and support my family. As my skills grew I slowly added what tools I could afford and next thing you know I’ve spent the last 8 years of my life building a family and a motorcycle shop. Unfortunately the job that allowed me to learn a lot of the skills I wanted didn’t pay well enough for me to support my family. That combined with me seemingly having more people ask me to do work on their bikes I figured that this was my opportunity to support my family with my passion. Rule Hard Cycles is focused on offering honest local service, custom fabrication, art, & media. We offer apparel and stickers with original artwork and also create random videos and keep a blog that covers the shop, our art, and basically anything we think is cool.


Never use duct tape to fix anything


  • What are your shop goals and mottos?                                                                   Goals for my shop are to support my family by building cool bike parts and American made apparel and stickers. Mottos…hmmm. Never use duct tape to fix anything, fuck the factory, if it can’t be ridden like a fucking dirt bike fuck it. Seriously, I took my 9′ ironhead offroad frequently so don’t be a bitch.RuleHard_PegasusBull logo_WKG
  • What was your first motorcycle?

    My first real bike was a late 80s honda XR80. I learned how to jump, wheelie, corner, flatrack etc… all on that thing. Years of wrecks and riding with only minor repairs. Hondas are the king four strokes. My first street bike was a 81 Suzuki GS850. I put so much work into that thing and looking back I really hacked that thing up haha. Live and learn.



  • What influences in your life got you where you are today?                                    I grew up very poor and i was constantly building or creating things as a child. From taking apart junk I found in the garbage to battle bots, to hover crafts. If I could have the chance to create something I was there. That’s why custom bikes captured my heart…its the only way I truly feel freedom. Working on bikes and riding bikes is my way of focusing my rapid moving thoughts.


I wasn’t losing and I was having fun. I have no interest in building anything that doesn’t have a purpose.


  • You built your flat track bike for Mama Tried, rode it once and went and dominated on the track where it seems that many builders nowadays could care less about riding. Would you rather build show bikes or hard ridden machines?                                                                                                                                I wouldn’t say I dominated but I did pretty good considering I finished it the day before and had 0 miles on it haha. I built it to be a fast multi purpose street bike and the gearing was too high. I wasn’t losing and I was having fun. I have no interest in building anything that doesn’t have a purpose. The functionality of a build is half the art. Even if its just made to go down the drag strip it still has a purpose. Bikes that don’t run and just look pretty are basically just a sculpture. Choppers, race bikes, dirt bikes, whatever….ride the fucking thing.



  • The Cantina is a huge supporter of small business and keeping business local. What is your outlook on supporting small guys?                                         Supporting local guys just makes sense. It literally is one of this countries biggest issues. Not just economically but culturally. My generation is more concerned with bottom dollar prices than buying something with someones heart and soul into it while improving the American economy. We support as many American manufactures, local businesses, union made products as possible. Its something I believe in and if I cant run my business by those rules I wont do it. I have no interest in slinging cheap parts and feeding my family of the dollars off those who are ruining the country. At the same time I understand that not everyone can afford the American made premium…we are looking at ways to improve our efficiency and lower our prices.



  • Do you have a fondest motorcycle memory?                                                                I have so many…but honestly its probably the days spent in the woods with my friends. finding obstacles and having fun. Eating lunch out of a cooler with our gear on. I love street bikes but dirt bikes make great memories. I recommend everyone to own one.IMG_20160330_083817

  • We at the Cantina consider ourselves as somewhat of an internet dive bar where guys can drink a few beers, be themselves and talk bikes. Do you have a noteworthy bar story to share?                                                                         Actually no, we grew up around bonfires…not bars. Best bonfire story is probably the night we poured too much gas in the fire and made a fucking huge fireball and had a mini bike wheelie contest. Warm august nights around bonfires.


  • How do you feel about where the motorcycle industry is right now and what do you see in the future for Rule Hard?                                                                   With out sounding like to much of a prick…I think it needs to die off a bit. It expanded rapidly and its being driven by cheap parts and gorillas. Choppers always have and always will be about expressing your self and freaking out the squares. Its not about bolting on a bunch of catalog parts tying to imitate a look. there is a difference between being inspired by something and trying to imitate it.IMG_20160324_185651115

  • Thank you for all your support and taking a moment out of your busy day to shoot the shit with our readers. Any shout outs or parting words?             Shout out to everyone who supports what we do. We are pouring our lives into it.  Rule Hard, Stay Filthy, American Made      edit b

Local Heros – Southern Cycle Works

The South shall Rise again @ Southern Cycle Works…Story and pics by FLY SKEETO

In today’s fast paced world it seems like everywhere you turn the get em in, get em out, keep em moving, give em less, charge em more way of life is the norm. A sad reality considering that in the not so distant past people and business valued a loyal customer and showed basic human courtesy to their patrons. If you like me yearn for those days of a slower paced society pre cell phone, pre internet or instagram , twitter or the biggest annoyance of all Pre Kardashian. Then I should probably let you know about this little oasis of motorcycle bliss named Southern cycle works




Southern Cycle Works is a small newly established Indy motorcycle shop located in the down and dirty part of Dallas Tx, don’t let the occasional crack head or stray hooker loitering around distract you because what’s going on in the shop is what any red blooded American gear head dreams about at night. That is Real honest to goodness wrenching and fabrication.  Owner Butch Coss whose motorcycle career started way back in 1979 and his right hand man Dwayne specialize in Vintage Harley but the occasional jap or brit bike find their way into the shop and get treated with the same love that the American freedom machines receive.


Southern Cycle Works has a real cool laid back vibe with plenty of eye candy to keep you occupied while Butch and Dwayne check out your bike and give you great quality work and prices for parts and labor that can’t be beat. On any given day you might walk in to find a knuckle or pan up on the lift but Shovelheads seem to be Ole grey beard Butch bike of affection.  I asked Owner Butch why at 64 years young he would want to start a business when others are already retiring and looking for deals on cemetery plots and he answered,  “ I’ve served in the military. I’ve been to prison working on Harleys seems like a lot better option”




Small Independent bike shops are a dying breed. I can’t stress enough no matter what town or state you live in support your local shop. Indy shops are more than just a place to get your bike fixed It is a gathering place, a Mecca for the likeminded, a place where a wide eyed eager to learn youngster might wander in and set him on a path that he will follow the rest of his days.  Southern Cycle Works is one of these American ways of life.

To contact Butch Coss at Southern Cycle  Works follow him on Instagram username GRANPABUTCH or call the shop @ 214-434-0978


Alien Run

The annual ALIEN RUN comes to town like a giant humming blue ribbed flashing pickle shaped cylindrical UFO penetrating the sky, vibrating faster than the human mind can comprehend and shooting lighting from it’s nose cone, to the Little A’Le’Inn, a café/bar with a most gracious and galactic hospitality, disguised in a sleepy little tourist town along a lone desert highway about 100 miles north east of the Las Vegas strip… You’ve just entered Rachel Nevada.

ALIEN RUN 2016 – MAY 21st-22nd, RACHEL NEVADA7259876886_4ddcf4013a_k






(they offer a full bar / restuaruant service and sales of 12 packs/case beers for campers)

(please note: nearest GAS is 50 miles away in Alamo)


Nearby Groom Lake also known as “Dreamland” where we absolutely know aliens have been squirreled away since being recovered from a “weather balloon test” in Roswell, New Mexico (in the later 1940’s) (Yes, we have the proof). Where covert advanced 7260024346_b6c9f787cf_kdevelopment of military aircraft and laser weapon research takes place far underground inside secret bunkers with extraterrestrial guidance, at the Not-So secret military base (permanently off limits to nosey nerdy civilian personnel) most commonly known as …AREA 51. Well, Rachel Nevada is as close as you can get without getting arrested… (but still can if you try hard enough I’m sure).

Be warned the road to Rachel is often obscured by weird electro-magnetic atmospheric fluctuations, violent but passing rain and 7260133382_30dac39b5c_khailstorms (not so much in May…), dense fog covering the valley floor and hallucinating cattle (all year round. Remember, they’ve been probed a lot, so they’re kinda over it…) seemingly intent on blocking the highway. Many riders arrived only to find sunny skies overhead and cold beverages awaiting their final approach, failing to understand that the Aliens were intent upon arriving unnoticed…


Some say there is also Men In Black amongst the tumbleweeds, hiding, just 7260208860_e36f1b87b3_kwaiting to snare a Lizardtillian from the bar with some form of hand-held dildo shaped tractor beam weapon. But to date, I’ve yet to see any abductions, or for that matter mysterious flying discs that hover overhead and drop their goo covered tentacles down to slobber slimey space seed into the brains of those mingling and drinking around the 7259968360_8dca76c771_kcampfires at night… at least I don’t remember any of that happening. Who’s to say it didn’t…? It probably did and I just supressed the memories.

by ROY NEARY7237874620_7e4531bbc2_k (1)

Welcome to MotoCantina!

Welcome to the MotoCantina! Come in and get a beer! Let’s talk bikes!
Talk about your build. Talk about your event. Talk about your shop.
Get in on the newest grassroots chopper movement. No corporate sponsors here. We are all about the little guys.

And to start things off right, we are giving away a set of T bars from Raked Out Machine. These T bars are drilled for internal wiring. They are a unique design, they come with solid riser bushings integrated into them. So you can ditch your risers, bushings and riser bolts. This is a complete system.*

These are 100% American Made by Raked Out Machine and distributed by Loud N Greasy Customs. They are powder coated black , with 3.5″ riser spacing to accommodate most HD trees. ( Your trees must have removable bushings to use these) . They measure 11.5″ tall and 22″ wide. Perfect for your lane splitter!


“How do I win these?” you may ask. Well its easy!

  1. Get on Instagram
  2. follow us @vivalacantina, @rakedout and @loudngreasy
  3. Repost the pic of these bars, with #lacantinahappyhour. Don’t forget to tag @vivalacantina!

loudngreasy logo (2)

But hurry, this is going quick! We will draw at 8:00 pm eastern time and announce our winner tonight! That’s right ! Happy Thanksgiving!!