Dick Chavez: Rule Hard Cycles

Born and raised in the Midwest cornfields


Care to take a moment to tell everyone a little about yourself and Rule Hard Cycles?                                                                                                                                  I’m Dick Chavez, Born and raised in the Midwest cornfields, I love motorcycles, and I am the owner of Rule Hard Cycles. I have been riding motorcycles since I was a little kid. Dirtbikes and woods riding is how it all started but as I grew up and my interest in building things grew I got into building custom bikes. I started out about 8 years ago with nothing but a love for bikes and an interest in fabrication. I luckily landed a job that allowed me to learn a lot of fabrication skills and support my family. As my skills grew I slowly added what tools I could afford and next thing you know I’ve spent the last 8 years of my life building a family and a motorcycle shop. Unfortunately the job that allowed me to learn a lot of the skills I wanted didn’t pay well enough for me to support my family. That combined with me seemingly having more people ask me to do work on their bikes I figured that this was my opportunity to support my family with my passion. Rule Hard Cycles is focused on offering honest local service, custom fabrication, art, & media. We offer apparel and stickers with original artwork and also create random videos and keep a blog that covers the shop, our art, and basically anything we think is cool.


Never use duct tape to fix anything


  • What are your shop goals and mottos?                                                                   Goals for my shop are to support my family by building cool bike parts and American made apparel and stickers. Mottos…hmmm. Never use duct tape to fix anything, fuck the factory, if it can’t be ridden like a fucking dirt bike fuck it. Seriously, I took my 9′ ironhead offroad frequently so don’t be a bitch.RuleHard_PegasusBull logo_WKG
  • What was your first motorcycle?

    My first real bike was a late 80s honda XR80. I learned how to jump, wheelie, corner, flatrack etc… all on that thing. Years of wrecks and riding with only minor repairs. Hondas are the king four strokes. My first street bike was a 81 Suzuki GS850. I put so much work into that thing and looking back I really hacked that thing up haha. Live and learn.



  • What influences in your life got you where you are today?                                    I grew up very poor and i was constantly building or creating things as a child. From taking apart junk I found in the garbage to battle bots, to hover crafts. If I could have the chance to create something I was there. That’s why custom bikes captured my heart…its the only way I truly feel freedom. Working on bikes and riding bikes is my way of focusing my rapid moving thoughts.


I wasn’t losing and I was having fun. I have no interest in building anything that doesn’t have a purpose.


  • You built your flat track bike for Mama Tried, rode it once and went and dominated on the track where it seems that many builders nowadays could care less about riding. Would you rather build show bikes or hard ridden machines?                                                                                                                                I wouldn’t say I dominated but I did pretty good considering I finished it the day before and had 0 miles on it haha. I built it to be a fast multi purpose street bike and the gearing was too high. I wasn’t losing and I was having fun. I have no interest in building anything that doesn’t have a purpose. The functionality of a build is half the art. Even if its just made to go down the drag strip it still has a purpose. Bikes that don’t run and just look pretty are basically just a sculpture. Choppers, race bikes, dirt bikes, whatever….ride the fucking thing.



  • The Cantina is a huge supporter of small business and keeping business local. What is your outlook on supporting small guys?                                         Supporting local guys just makes sense. It literally is one of this countries biggest issues. Not just economically but culturally. My generation is more concerned with bottom dollar prices than buying something with someones heart and soul into it while improving the American economy. We support as many American manufactures, local businesses, union made products as possible. Its something I believe in and if I cant run my business by those rules I wont do it. I have no interest in slinging cheap parts and feeding my family of the dollars off those who are ruining the country. At the same time I understand that not everyone can afford the American made premium…we are looking at ways to improve our efficiency and lower our prices.



  • Do you have a fondest motorcycle memory?                                                                I have so many…but honestly its probably the days spent in the woods with my friends. finding obstacles and having fun. Eating lunch out of a cooler with our gear on. I love street bikes but dirt bikes make great memories. I recommend everyone to own one.IMG_20160330_083817

  • We at the Cantina consider ourselves as somewhat of an internet dive bar where guys can drink a few beers, be themselves and talk bikes. Do you have a noteworthy bar story to share?                                                                         Actually no, we grew up around bonfires…not bars. Best bonfire story is probably the night we poured too much gas in the fire and made a fucking huge fireball and had a mini bike wheelie contest. Warm august nights around bonfires.


  • How do you feel about where the motorcycle industry is right now and what do you see in the future for Rule Hard?                                                                   With out sounding like to much of a prick…I think it needs to die off a bit. It expanded rapidly and its being driven by cheap parts and gorillas. Choppers always have and always will be about expressing your self and freaking out the squares. Its not about bolting on a bunch of catalog parts tying to imitate a look. there is a difference between being inspired by something and trying to imitate it.IMG_20160324_185651115

  • Thank you for all your support and taking a moment out of your busy day to shoot the shit with our readers. Any shout outs or parting words?             Shout out to everyone who supports what we do. We are pouring our lives into it.  Rule Hard, Stay Filthy, American Made      edit b